Who We Are

Bread Financial is a tech-forward financial services company that offers simple, personalized payment, lending and saving solutions. We create opportunities for our customers and partners through digitally enabled choices that bring ease, empowerment and financial flexibility.

Our Mission, Vision and Values
Mission
We challenge the status quo to enable satisfaction and happiness through simple, smart financial solutions created for all.
Vision
To think outside the bank as the leading tech-forward financial solutions provider serving people and their passions for a better life.
Values
  • Be Real
  • Be Nimble
  • Be Courageous
  • Be Dependable
  • Be Kind and Pay It Forward
Making an Impact and Growing Responsibly

We’re guided by our purpose, to empower customers, our associates and our communities. And we’re committed to delivering value, modernizing technology, advancing a diverse and inclusive culture, and ethical decision making.

Our culture follows a principled, stakeholder-driven sustainability strategy. Over the past several years, we’ve transformed our business by streamlining operations, simplifying our business model, and strategically investing in our future. What hasn’t changed is our commitment to corporate responsibility.

Embracing Diversity, and Nurturing Equity and Inclusion

We believe each individual provides a unique and valuable perspective on how we serve our clients, drive our business, and engage in our communities. Our intent is to nurture, develop, and utilize these different points of view, while encouraging diversity of thought and inclusion of each associate in every aspect of our business.